SummerFest
B e e r ,  W i n e ,  &  A r t  F e s t i v a l
Benefiting the Alzheimer's Association's  Sacramento Memory Walk

About SummerFest & Half Full Productions


SummrFest Beer, Wine & Art Festival came to fruition after my year with the Alzheimer's Association planning the 2005 Sacramento Memory Walk.  Surprised to see how many really didn't understand what Alzheimer's Disease was, nor know how to get help, support, and knowledge from the Alzheimer's Association, I decided I needed to do more.  I wanted to create an event that would educate our generation, create "top-of-mind" awareness of AD, and most of all...be a fun event everyone could look forward to. 

I wanted to take my event and marketing skills to another level and help make a difference.  Knowing that we could create and execute a successful event that would raise charitable funds, raise awareness and educate the community was very exciting!  

And so, SummerFest Beer, Wine & Art Festival was born!

A very rewarding experience, the first SummerFest Beer, Wine & Art Festival raised nearly $9,000 for the Sacramento Memory Walk.  It is our hope that this event will grow year after year and become known as the "kick-off" to the Alzheimer's Association's Sacramento Memory Walk Season. 

Background

  • Z Spanish Radio Sacramento Advertising Sales
  • Infinity Broadcasting Sacramento radio advertising and event marketing Senior Account Manager
  • KCRA TV 3 television advertising sales
  • Half Full Productions - President

Professional Development:

  • Anthony Robbins Mastery Training
  • Certified Radio Marketing Consultant
  • Morrison & Abraham, New Business Development
  • Morrison & Abraham, Dialing for Dollars Training
  • Quantum, Experienced Account Executive Training
  • Sacramento Advertising Club Board of Directors 1999-2002
  • Association of Fundraising Professionals - Sacramento Member 

Community Involvement

  • Sacramento Advertising Club Board Member 1999, 2000, 2001, 2002
  • Sacramento Advertising Club Golf Committee 1999, 2000, 2001, 2002, 2003
  • Sacramento Advertising Club Networking Breakfast Series Chair 2001, 2002
  • Habitat For Humanity/Christmas in April Committee Chair
  • Alzheimer’s Association Greater Sacramento Area Memory Walk Team Builder & event assistant 2005.
  • Wine & Cheese Fundraiser 2004 benefiting Sacramento Memory Walk 
  • Wine & Cheese Fundraiser 2005 benefiting Sacramento Memory Walk 
  • Alzheimer’s Association’s Sacramento Memory Walk Team Captain 2004, 2005, 2006, 2007, 2008, 2009
  • Earth Hour "Lights Out Sacramento" Awareness Party 2007, 2008 - benefiting World Wild Life Foundation